If you are a business with a FaceBook fan page, then you may have noticed a huge change. Instead of getting fans,  people now have the option to either like you or not.
So a “Like” = Fan. I believe this simple change will make a huge difference in how you grown your fan base. Because You can “like” anything.

As a business it’s a challenge to use sites like Facebook to market online. Using social media to promote your products in services is like striking up a conversation. You get it started and let your “fans” or customers take over from there. The trick is to ask the right questions to get the conversation going.

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So how will you use the new Like feature. Remember you can attach the FaceBook like button to anything your want. If you are a blogger include it on all of your post. Use it on all of your landing pages and sales pages.

Finally don’t forget to promote what you are doing to your customers. When you add a new service or implement a new feature like the Like Button,

you should tell the world. I received and email from Levis.com doing just that. They’ve added the Like Button to their product pages and sent out an

email to all of their customers about it. Take a look here.

Social Media is here, and is only going to become more and more important for your business. Think about how you can use tools like the Like Button to communicate to your customers and promote your products and services.